Mood Studies

For many digital PRs, studies and surveys are a frequent go-to when crafting a campaign. Traditional surveys often generate predictable answers that struggle to propel your campaign into the spotlight and get the all-important coverage it deserves, so why don’t you consider different formats to give you a fresh new insight into exactly how participants think and feel?

Studies investigating peoples’ moods are on the rise and are a sure-fire way to collect unique and appealing data that journalists cannot resist. Using scientific methods, we can get down to the nitty-gritty and determine how much participants' moods change before and after a task, event, or conversation. From this, we can measure whether there is an increase or decrease in peoples’ moods.

For example, before and after eating specific meals to see which meal increases happiness the most, and how people feel before and after making particular purchases (including clothes, electronics, books, etc.). The possibilities are endless. The results of this kind of study enable you to help you gain unique data that can help to shape your digital PR campaigns. 

How Do Mood Studies Work

Using the Brief Mood Introspection Scale, an open-source mood scale consisting of 16 mood adjectives to which a person responds (e.g. are you “happy”?), we can measure overall pleasant-unpleasant mood or arousal-calm mood. It can also be scored according to positive-tired and negative-calm mood.

Mood studies can measure the change in how we feel before and after situations and events by asking participants to log how they are feeling five minutes before versus five minutes after the event ending. We can calculate the difference from this data to identify whether there is a correlation between how people feel pre and post-event. 

These results can be used to understand mood changes over time and to search for patterns in peoples’ behaviour over a period of time.

Our minds are a great source to utilise as they can provide a whole host of invaluable data into how our minds work and how we think, feel and react to certain events. So why don’t you utilise this to take your digital PR campaign to new heights with the help of our willing participants of varying gender, age, occupation, and more!

The Benefits Of Mood Studies

  • They provide a detailed insight into how peoples’ minds react to certain situations by measuring 16 different emotions to find correlations between feelings and events.
  • They give valuable insights into the minds of participants of varying ages, genders, occupations, social class etc., from our wide-ranging participants.
  • They incorporate reliable scientific methods that help to add credibility to your research and campaigns.
  • They offer a range of unique data - a far cry from the standard traditional question and answer survey responses.
  • They help you formulate a range of new campaign ideas that are data-rich and interesting - the perfect mix for journalists.

Mood Studies Are Perfect For:

  • Testing mood (e.g. determining whether something makes us happier or more upset)
  • Fear Levels (e.g. ranking the scariest films or interview questions)
  • Relaxation (e.g. finding out which hobbies are the most calming)
  • Stress Levels (e.g. revealing the most stressed-out profession or movie)


Who Can Be Subject To A Mood Study?

Depending on your conditions, individuals from all demographics can be subject to a mood study. Mood studies are commonly used to compare the emotions of individuals from different backgrounds, and you can get targeted results to suit your digital PR campaigns by testing variables such as:

  • Age
  • Location
  • Gender
  • Professional status
  • Socio-economic background
  • And more!

Arguably the best thing about Heart Rate Studies is how versatile and flexible they are, enabling you to acquire the results for any topic of interest, no matter how particular. 

Mood Surveys:

Please note these are approximate prices and should be used as guidelines. An exact quote will be sent prior to ordering.

  • Standard mood survey: £3.00
  • Targeted mood survey (Location, Age, Gender, Status): £5.00

Please note tests are all run in English, and some countries may have limited reach which. You will be notified in the follow-up email with possible options before you choose to proceed.