What We Do

At the heart of our company are our research analysts, with years of expertise in collating data and analysing it to help provide a more accurate portrayal of the world around us.

Our main responsibilities lie in creating original, unique data by studying trending statistics regarding a wide variety of topics. We combine the continuous stream of data in our grasp, with our deep rich, research knowledge and broad industry experience to provide high-quality studies for marketing and publication purposes.

Statistics we produce

We strive to create thoroughly investigated content that has been gathered, organised and scrutinised, varying from crime, sports and property, to finance and education – the spectrum is endless.

On a daily basis, we produce statistics that are created using our very own tools, looking at both primary and secondary data. Primary data is collected by researchers themselves – in this case, us. Secondary data is data that already exists. We use this data to produce our own research statistics on diverse subject matter.

Examples of primary data techniques we use to research are:

Secondary data accumulated by our analysts consists of examining databases, meeting minutes, reports, attendance logs, financial records, newsletters, etc.

The main sources of secondary data include:


What is data?

Data is all around us, but what is it?

Data is facts and statistics collected together for reference and analysis. Data comes in two core types: quantitative (based on the methods used in the natural sciences/numerical form) and qualitative (based on methods which are said to be humanistic/written form). We gather data, either through primary or secondary sources, to create our own reports, such as:

Interviews– either over the phone or in person. They can help us to understand a particular issue by acquiring a firsthand account

Observations – allows us to study the dynamics of a situation and read individuals behaviour.

Case studies, life histories and ethnographic research– this involves analysts to use a combination of techniques (observation/interviews/surveys) to examine people in their natural settings and delve deeper into a specific issue

Longitudinal studies – we sometimes carry out studies that are repeated over time (such as a period of 20 years) which helps our researchers to compare data and trends on the specific topic at hand

Questionnaires and surveys – we can analyse participant’s responses with quantitative methods and create numerical data to compare trends

Social Experiments– we can investigate individuals, families, businesses etc. by putting them in controlled conditions that represent the existing state of affairs

Market Research– we systematically gather data (from focus groups, surveys, sales) about a particular subject and then analyse it to better understand more about people’s thoughts and feelings towards an issue

Data Mining– this involves our analysts examining large databases to generate new patterns and trends that go beyond the norm. We use mathematical data gathering algorithms (DGA) to divide the statistical information and evaluate it meticulously

Social Media Intelligence– we use a number of tools to monitor social channels and conversations, to create trends and analysis for several topics.